Girard Ford Blog

Great deals on Ford cars at Girard Ford’s Model Year End Sales Event!

2010-07-21T06:18:00.000-07:00

Living in Norwich or its surrounding areas, in Connecticut? Then this is great news for you! Girard Ford, your neighborhood dealership for new Ford vehicles and used cars in Norwich, CT is holding the Ford Model Year End Sales Event!

For a short time you can fulfill your long-awaited dream of owning a brand new Ford vehicle. We've announced the Model Year End SALES EVENT where you can get 0% APR Financing PLUS $1,000 Cash Back on select 2010 Ford models. Including the 2010 Mustang, 2010 Focus and the 2010 Taurus. Come; take advantage of these offers and drive home in your favorite Highest Ranked in Quality by J.D. Power and Associates Ford Vehicle today!

This sales event will be on till September 7, 2010 only. Don’t miss these great offers.

For details visit Girard Ford. Also explore the world of New Ford vehicles and also take a look at other new vehicle specials.

Ford’s EcoBoost enchants customers - See for Yourself why!

2010-05-11T23:27:00.000-07:00

Girard Ford, your neighborhood Ford dealership in Norwich, CT, is happy to inform you that brand new Ford models powered by the Ford’s efficient EcoBoost engine have brought a number of new younger and more affluent customers into Ford showrooms.

The Ford Taurus SHO and Ford Flex powered by the 3.5-liter EcoBoost engines have received some of the highest customer satisfaction scores for overall engine performance the company has ever seen. Girard Ford is proud knowing that drivers of their EcoBoost vehicles are saying they are more than satisfied with the overall performance of their engines, according to the Global Quality Research System (GQRS) study conducted by the RDA Group of Bloomfield Hills, Mich.

EcoBoost is Ford's new high-volume, affordable engine technology employed in a range of global vehicles – from small cars to large trucks. The EcoBoost offers up to 20 percent better fuel economy, 15 percent fewer CO2 emissions and superior driving performance than larger displacement engines. Ford has sold more than 10,000 EcoBoost-equipped vehicles in North America in the last eight months. The EcoBoost 3.5-liter V-6 engine combines direct injection, variable valve timing and twin turbochargers to deliver the power of a V-8 with the fuel consumption of a V-6. This combination is expanding the appeal of Ford products. Come, take a look at EcoBoost equipped models at Girard Ford and explore yourself what makes them special!

Also take a look at other new Ford vehicles and take advantage of Girard Ford's special offers while driving home a Ford vehicle of your dreams!

2010-04-12T11:02:00.000-07:00

More than 6,000 youth die in accidents on American roads every year. Girard Ford of Norwich Connecticut, your neighborhood dealer for new Ford vehicles and used cars, understands that creating awareness on safe driving practices among the youth is the need of the hour. That's why Girard Ford is pleased to inform you that Ford Driving Skills for Life, an award winning driver's education program developed by Ford Motor Company Fund and the Governors Highway Safety Association have created a "Belt it Out: Sing for Safety" safe driving campaign to encourage teenagers to compose songs with safe driving messages. The winners of this contest will receive up to $5,000 each. The contest is on and for details log on to www.drivingskillsforlife.com. You can help select the winners by voting for your favorite songs online till April 30th. The winners would be announced on June 1.
Ford Driving Skills for Life deals with four key skill areas: speed management, space management, vehicle handling and hazard recognition. The lack of these skills has been quoted by the experts as the major cause of nearly 60 percent of vehicle crashes for newly licensed drivers aged between 16 and 19. Ford Driving Skills for Life has already reached thousands of teenagers online through interactive training and other events across the country and "Belt it Out: Sing for Safety" is a very significant event which engages the teens creatively for a great purpose. Vote for your favorite songs and support this event.

Ford utilizes University Students to enhance in-car Sync application!

2010-03-01T13:47:00.000-08:00

Ford always thinks differently and reinvents the way it approaches research to deliver the products that people want. That is why it is now roping in university students broadening its advanced research and innovation through open collaboration on Ford SYNC, the industry-leading in-vehicle connectivity system. Girard Ford, your neighborhood Middletown Ford Car Dealer, in CT, believes that this unique collaboration will result in new strategic insights which will enhance the in-car experience for drivers, and driver demand for new features in Ford vehicles.
Researchers from Ford and students of University of Michigan and the University of Detroit Mercy (UDM) will work together to create and enhance in-car applications and provide valuable insights into the dynamic of current driver trends. Ford would sponsor the UDM/Ford Innovation Contest to conceive a new application for SYNC that addresses an unmet customer need – no hardware or software necessary. The contest would educate students on the basic operation of SYNC and challenge them to envisage a future SYNC application that solves a consumer problem.
At the University of Michigan, students would start beta testing Ford prototype software platforms for a winter course on embedded automotive telematics. The course would have 25 to 30 students of multiple disciplines in small teams collaborating on the Ford developmental platform and build upon its connectivity capabilities – creating social networking interfaces, accessing cloud services and mobile network management.
Girard Ford, your neighborhood Middletown Ford Car Dealer for new Ford vehicles and used cars, in CT, feels that the collaboration with university students is an essential part of delivering innovative ideas. It will redefine the driver experience, making drivers and their vehicles connected-content generators, not just isolated travelers. This is not all. There’s more. Keep on checking these pages to learn more about the innovative changes happening with Ford, and watch for our special Online offers and more at Girard Ford!

Ford Named One of Fast Company's Top 10 'Most Innovative Companies' in Mobile Technology

2010-02-22T07:59:00.000-08:00

What does Ford Motor Company have in common with Google, Apple, and Amazon? Girard Ford is please to announce that Ford shares a spot with them on Fast Company’s Top 10 list of “Most Innovative” companies in Mobile technology, and becomes the first automaker to ever be recognized in this category.
“This honor represents Ford’s commitment to innovation and development of technology that enhances the driving experience and adds real value to the consumer,” said Mark Fields, Ford president, The Americas. “We’re very proud of this recognition from Fast Company, and it is truly an accomplishment to be named amongst some of the leading technology innovators and mobile application developers.”
Fast Company ranked Ford fifth in the mobile technology category for the introduction and evolution of SYNC, the industry-leading connectivity system co-developed with Microsoft, as well as the recent reveal of MyFord Touch, an innovative user interface that promises to redefine the in-car experience.
“The automaker has taken a great leap forward,” says Fast Company.
Ford developed SYNC in response to the explosive growth potential of the mobile device and embarked on a strategy to build a software-based connectivity platform that could leverage the increasing power of the phone and improving data networks. MyFord Touch expands on the system’s device connectivity features by delivering a graphical, touch, and voice-controlled user interface that maximizes SYNC’s capability and provides an intuitive and safer way for drivers to interact with the car.

Ford became the first automaker to announce hands-free command and control of smart phone apps. Pandora, Stitcher, and OpenBeak are the first to implement the SYNC Application Programming Interface (API), enabling drivers to voice control the apps through SYNC’s Bluetooth connection.

For more information on our New and Pre-owned vehicles that have this mobile device connectivity technology, SYNC and the new MyFord Touch driver interface, speak to one of our friendly staff, or schedule a test drive today.

Meet the Car of the year - The 2010 Ford Fusion Hybrid

2010-02-04T04:42:00.000-08:00

And the North American Car of the Year for 2010 goes to...the swashbuckling Ford Fusion Hybrid!

Girard Ford, your neighborhood car dealer near Middletown, CT, congratulates Ford for bagging the top honors, especially during the wrong side of economy. Having come out as a winner amidst turbulent odds, Ford's commitment to deliver the best regardless of any situation is reinforced.

In addition to the Ford Fusion Hybrid's stunning an EPA of 41 MPG city and 36 MPG highway, its "fun-to-drive" factor and the seamless transition between electric and gas engines leaves absolutely no reason to complain.

Quoting North American Car of the Year (NACOTY) juror Csaba Csere, "Though not the first hybrid on the market, or even the second or third, the Fusion Hybrid is simply the best one ever built. In addition to delivering terrific mileage, it looks and drives like a regular car-and a very good one indeed."

Check out the Car of the Year at Girard Ford - your own car dealer near Middletown and surrounding regions of Norwich, CT. We'll provide you with comprehensive data - reviews, technical specifications and we enable you to schedule your test drive online. Get a feel of the North American Car of the Year.

Driving Ford cars even more enjoyable in 2010: Add more melodious miles to your journey

2010-01-05T22:12:00.000-08:00

Ford is always in the forefront of installing new technologies in its cars. Girard Ford, a leading Ford dealership in Norwich, CT, is pleased to inform that iTunes Tagging and HD Radio technology that produces crystal clear sound are Ford's latest features newly available on 2010 Ford cars. The iTunes Tagging and HD Radio technology are strong new additions to the growing collection of Ford convenience features and technology.

The HD Radio technology captures free digital radio broadcasts, eliminates static, fadeout and other problems associated with conventional analog radio signals; the result is FM audio that's comparable to near-CD quality and AM audio that sounds like today's FM broadcasts. Further, HD Radio digital technology delivers a host of advanced services such as extra FM channels (Called HD2/HD3 channels) well as useful on-screen Program Service Data such as artist name and song title that are not available with an analog radio. And Ford is the first auto manufacturer to offer HD Radio technology with iTunes Tagging capability.

Girard Ford, the premier Ford dealership for new Ford and used cars in Norwich, CT, believes this is another example of Ford's commitment to bring the widest variety of factory-installed customer-focused technology, features and conveniences to millions of people. For 2010, Ford vehicles offer familiar terrestrial radio, HD Radio technology, SIRIUS Satellite Radio as well as Internet radio through Ford SYNC from a Bluetooth-streaming audio-capable smartphone. Visit Girard Ford, Norwich, for details today. Also check out the brand new 2010 Ford vehicles and special offers.

Have a wonderful year ahead!

Ford Fusion Named Car of the Year by Motor Trend!

2009-12-10T21:43:00.000-08:00

Girard Ford, your Middletown Car dealer, is proud that MOTOR TREND has declared the Ford Fusion as the 2010 Car of the Year. This year is the 60th anniversary for the MOTOR TREND award - the longest standing editorial automotive award and therefore Girard Ford is proud that the Ford Fusion edged out 22 other vehicles and gained the top spot during this special year.

The 2010 Ford Fusion is a premium sedan that ranges from the efficient entry-level model with a four cylinder engine and six speed manual transmission, to a high-end, highly fuel efficient hybrid as well as a sporty version with a 3.5-liter V-6 and all-wheel drive. Apart from a host of standard features, the vehicle also does very well on safety aspects.

The Ford Fusion's wholesome persona comprising of performance, comfort, fuel efficiency and technology was able to impress the panel of judges and side-step serious contenders like the BMW 7 SERIES, HONDA INSIGHT, HYUNDAI GENESIS COUPE, KIA FORTE, MERCEDES-BENZ E-CLASS, NISSAN CUBE and even its own siblings FORD MUSTANG and FORD TAURUS. The criteria for selection were Design Advancement, Engineering Excellence, Efficiency, Safety and Value. The MOTOR TREND 2010 Car of the Year was open only to all-new or substantially upgraded vehicles that have gone on sale during the previous one year.

Please contact your Norwich Ford Car Dealer, serving Middletown and surrounding areas, to learn more about the Ford Fusion or to schedule a test drive.

You've got a buddy in the business at Girard Ford!

2009-11-09T22:35:00.000-08:00

Girard Ford located in Norwich, Connecticut, is one of the leading dealership for new Ford cars and used cars serving Middletown and surrounding areas. Over the years, Girard Ford has built a solid reputation for exemplary customer service and satisfaction. Our highly skilled professionals understand customers’ needs and delivers excellence in service. The recognition and encouragement from the customers has motivated us to deliver world-class service in and around Norwich, and Middletown as Girard Ford, has become a buddy in the business for them.

Girard Ford stocks, sells and services all Ford models and specializes in Ford sales, Ford service, Ford parts, and Ford finance. Our state-of-the-art showroom, conveniently located at Norwich, showcases a wide range of new Ford coupes, sedans, vans and trucks. We provide a number of online special offers for our internet customers like the new vehicle specials, pre-owned specials, finance specials, service coupons and collision coupons on 2009 and 2010 Ford models.

Further, we have a huge stock of genuine Ford parts and deliver world-class service on all vehicles. The highly skilled and customer-friendly technicians at our state-of-the art full-service Collision Center fixes everything from the carriage ding to a major fender bender. Girard Ford, provides varied Ford services and are a household name in around Norwich and Middletown. Visit us for all your Ford needs as you’ve got a buddy in the business!

New 'Noise Vision' Technology Eliminates All Unwanted Interior Sounds in 2010 Ford Models

2009-11-03T03:00:00.000-08:00

Ford has always been in the forefront of designing and implementing new technologies in its cars and the customers have always received them well. Girard Ford, is a leading dealership for new and used Ford vehicles in and around Norwich, Middletown and surrounding areas. We are proud to be associated with the Ford and wish to inform our esteemed customers that Ford has used a new technology called "Noise Vision" which eliminates all unwanted interior noise in its brand new 2010 models.

The new technology, a result of dedicated efforts of the Ford engineers, has identified unwanted rattles, squeaks or knocks no matter how subtle they are, and eliminated them once for all. Ford is the first car manufacturing company in North America to use the new "Noise Vision", part of Ford's drive to lead the industry in top vehicle quality and customer satisfaction. The "Noise Vision" has been successfully used in the brand new 2010 models.

The result: 2010 Ford Taurus, Fusion, Flex and F-150 have quietest interiors in their class and provide complete customer satisfaction. Visit Girard Ford and see how the "Noise Vision" technology works and also take a look at our special offers on all new 2010 Ford models.

Girard Ford passes on Ford's message of safe driving to teenagers

2009-10-22T05:59:00.000-07:00

Girard Ford wants to remind teenagers and their guardians about the importance of safe driving. Girard Ford sells a lot of new cars to teenagers in Norwich Connecticut and nearby areas and wants to set high safety ideals among customers as has been done by Ford Motor Company, through its nationwide Ford Driving Skills for Life initiative. The initiative has a special training module designed to help teens recognize and avoid driving distractions. Research by National Highway Traffic Safety Administration (NHTSA) has led experts to believe that driver inattention leads to most accidents especially in the case of young drivers.

Ford research shows teens tend to take their eyes off the road for longer periods of time when performing tasks such as dialing a phone or texting. Ford Motor Company is intensifying its efforts to educate teen drivers about the dangers of distracted driving - such as dialing and texting while driving – through a new initiative under its nationwide Ford Driving Skills for Life (FDSFL) program. Here are some quick tips from Girard Ford for teens and their parents to remember.

Insist on safety belt use - According to National Highway Traffic Safety Administration, 31,693 passenger vehicle occupants died in traffic crashes during 2004 - and 55% of those killed were NOT wearing their safety belts at the time of the crash.

Drinking and driving don't mix - More than a third of all teen traffic fatalities involve alcohol. It is illegal and highly dangerous for anyone to drive after drinking or using any other drug. No excuses. No second chances. No alcohol, period. It is illegal in all 50 states for anyone under age 21 to drink alcohol, much less drink and drive.

Avoid distractions - Driving demands full attention. Your responsibility is to operate the vehicle safely. Distractions like the radio, cell phones and passengers take your attention away from the road. Remember, increasing distractions increases the risk of a crash.

Pay attention to tire safety - Safe operation of your vehicle requires that your tires be properly inflated. Remember that a tire can lose up to half of its air pressure without appearing flat. Every day before you drive, check your tires. If one looks lower than the others, use a tire gauge to check the pressure of all tires and adjust if required.

According to a NHTSA-sponsored 100-car study conducted by Virginia Tech Transportation Institute, driver inattention that may involve looking away from the road for more than a few seconds is a factor in nearly 80 percent of accidents. So Girard Ford hopes our young customers will give as much importance to these safety precautions as they give for the maintenance of their new cars.

Child Safety Week concludes everywhere else except at Girard Ford!

2009-09-22T09:19:00.000-07:00

Alarming statistics that state 4 children less than 14 years of age were killed every day in 2008 due to motor accidents surely ring a warning bell. Securing our children is a simple process, but its neglect can prove extremely costly. The National Child Passenger Safety Week by the National Highway Traffic Safety Administration (NHTSA) that concluded on the 18th of September helped generate awareness about the simple measures that can secure our children.

During the Child Passenger Safety Week that took place between September 12 to 18, parents and caretakers got their child safety seats checked, for which purpose thousands of free safety seat inspection stations were set up across the country. English- and Spanish-speaking child passenger safety technicians answered questions and ensured the proper installation of child safety seats.

The following insights further strengthen the importance of Child safety seats:

Child safety seats reduce the risk of death in car crashes by 71% for infants and 54% for toddlers ages one to four.
For children ages 4 to 7, booster seats reduce injury risk by 59% compared to safety belts alone.

Girard Ford, the premier Ford dealer in the Middletown area, CT, congratulates the NHTSA for this wonderful initiative. Girard Ford will take this initiative beyond this week, and will continue to educate people in the Norwich, Middletown, Preston area about the importance of child safety seats.

Ford Brand Quality Improves for the 8th Straight Year in 2009 J.D. Power and Associates Initial Quality Study

2009-08-04T02:48:00.000-07:00

Ford continues to be in the forefront of automobile world and the quality continues to improve faster than the overall industry in the closely watched quality 2009 J.D. Power and Associates Initial Quality Study based on consumer evaluations after the first three months of new-vehicle ownership. Overall, the Ford brand improved by 10 points over last year's study.
The Ford F-150, Mustang and Edge have emerged as quality leaders in their respective vehicle segments while the F-250/F-350 Super-Duty manufacturing plant, Kentucky Truck in Louisville, has been awarded a Bronze Plant Quality Award.

J.D. Power and Associates 2009 Initial Quality Study is based on responses from 80,930 new 2009 model-year vehicle owners after they have driven their new vehicles for three months. It measures problems per 100 vehicles and was based on November through February registrations.

Girard Ford, a leading Ford dealership in Groton, CT celebrates the occasion and is proud to showcase an exclusive range of Ford vehicles such as the Focus, Fusion, Mustang, Taurus, Edge, Taurus X, Flex, Escape, Escape Hybrid, Explorer Sport Trac, Explorer, Expedition, Ranger, F-150, Super Duty F-250, Super Duty F-350 and E Series. Receive great deals on new Ford or used Ford vehicles, check out the latest New Car Specials, Pre-Owned Specials, Finance Specials, Current Ads & Parts/Service Coupons. For details visit Girard Ford in person or call (860) 889-2601 now!

Ford Advantage Plan

2009-01-23T00:53:00.000-08:00

Finally, an auto manufacturer shows that it will move with its market, accommodate its economy, and take the risk necessary to offer its customers a peace of mind provided by no other make. The Ford Advantage Plan; if you lose your job involuntarily, your monthly payments will be made for you for up to twelve months!!! While other manufacturers ensure that your credit score will be protected if you have to turn in the car, Ford ensures that you're protected and that you'll keep driving until you find a new paycheck.

At Girard Ford, walk in with the confidence of the Ford Advantage Plan and a selection of models that currently come with 0% financing. Who would have thought that in our current economy, this would be the safest and best opportunity to invest in a new vehicle??? Girard Ford did, and they're waiting to give you the best vehicle-buying experience you've ever had. Visit Girard Ford online while you've got the cards in your favor... a program that protects your financial security, 0% financing, and a dealership that will make you feel like family.

Girard Ford will make your first three monthly payments!!!

2008-12-24T02:24:00.000-08:00

Between the economy and the holiday season, every dollar counts... from gifts to the gas it takes to get them. This year, Girard Ford is offering an unprecedented incentive for its internet customers only - the online dealership, fill in the form and print out the special offer. Then, bring your printout into the dealership, negotiate your best deal on any new or pre-owned vehicl e, and Girard Ford will make your first three monthly payments!!! heard right - internet customers can participate in this VIP offer and drive away in any new or pre-owned vehicle, and Girard Ford will foot the bill for your first three months! An offer like this won't last; from Friday to Friday, December 26th to January 2nd, don't miss out!